August 15th is 815 Day in Rockford (get it!?) It’s a great day to explore the city with your family and enjoy events, specials, and deals from local businesses.

There are lots of things happening for families during Rockford Day. Kids can enjoy a discounted admission to the Discovery Center, get some treats from local bakeries, color a logo and more! Last year, my kids and I enjoyed 815 Day even though we got rained on a little bit! 

Here’s what happening in Rockford during 815 Day this year!


Rockford Day Events

8:15 am: The day kicks off at Culture Shock (2239 Charles St, Rockford, IL) at 8:15 am with live music, treats from Banana Cherry Bakery, and a press conference from the mayor.

7:00 am – 3:00 pm: Hot bag sale at Mrs. Fisher’s Potato Chips (1231 Fulton Ave., Rockford, IL). $3 per 1 lb. bag, no limit!

8:15 am – 8:15 pm: Go on an #815MiracleMile selfie tour! Take pictures in front of stores on the Miracle Mile and post them on Facebook using #815MiracleMile. Here’s a list of the stops.

9:00 am – 12:00 pm: IceHogs are selling discounted single-game tickets for the 2019-2020 season and the home opener on October 12th. Tickets will be $8.15! Stop by Oink Outfitters for select merchandise at $8.15. Buy tickets online here.

10:00 am – 12:00 pm: Swedish fika and Skype call from Sweden at the Nordic Cultural Center (327 S 3rd St, Rockford, IL)

10:00 am – 6:00 pm: Free admission at Rockford Art Museum (711 N. Main St., Rockford, IL), a free I-Spy gallery activity and an 8.15% discount on all store merchandise.

2:00 pm: Nothing Bundt Cakes (881 S Perryville Rd Suite 200, Rockford, IL) will host a Rockford Police Department K9 Unit Demonstration.

2:00 pm: Chalk about why you love Rockford at the Rockford Public Library (214 N. Church St., Rockford, IL)

7:00 pm: Snoop Dogg performing at Rockford Rivets Stadium at 7 pm. Tickets start at $49 each and go on sale on July 12th. Get tickets here

8:00 pm: Full moon hike at Severson Dells (8786 Montague Rd, Rockford, IL)

More events will be added as they are announced.


Rockford Day Specials

Here are the Rockford Day specials happening around town.

Anytime Fitness (1663 N. Alpine Rd., Rockford, IL)
9 am – 6 pm
$8.15 new enrollment membership sign-up and a complimentary one hour fitness consultation 

Beef-A-Roo (all 7 locations)
9 am – 10 pm
T-shirts, mugs, and water bottles for $8.15

Bella Luna Bakery (308 W State St, Rockford, IL)
8:15 am – 5 pm
815 Sugar Cookies & Mrs. Fisher Potato Chip Cookies

Bygone Brand Apparel Company (3600 E State St #1c, Rockford, IL)
10 am – 7 pm
Limited edition Rockford Day tee for $8.15 & free reusable, eco-friendly bag with purchase

Carlson Ice Arena (4150 N Perryville Rd, Loves Park, IL)
11 am – 1:50 pm
$8.15 for a skate session, skate rental, and meal deal.

Cookies by Design (6415 E Riverside Blvd, Rockford, IL)
9 am – 5 pm
Dozen mini glazed and sprinkled cookies for $8.15, dozen mini gourmet cookies for $8.15, and 4 cupcakes for $8.15

Discovery Center Museum (711 N Main St, Rockford, IL)
10 am – 5 pm
$8.15 general admission, free admission to members and children aged 1 and under

Golf Rockford
$8.15 for an 18-hole round of golf at ElliotIngersoll, or Sandy Hollow golf courses, $8.15 per person for a motorized cart, and $8.15 food and drink combos. $8.15 for a 9-hole round at Sinnissippi, $8.15 per person for a motorized cart, and $8.15 food and drink combos. $30 for an 18-hole round plus a golf cart at Aldeen

FDR- Flooring Done Right
August 1 – 31, all day
10% off installation of 250 square foot or more and 20% off installation of 500 square foot or more

Fleet Feet (1653 N Alpine Rd, Rockford, IL)
All day
8run5 t-shirts for $8.15

Knit One Purl Two (6409 E Riverside Blvd, Rockford, IL)
August 15 – 17, all day
All kits 25% off

La Fiesta Candies and Ice Cream (3516 E State St, Rockford, IL)
10 am – 9 pm
8.15% off total purchase

LTM water treatment
8 am – 5 pm
8.15% off all Kinetico Water Treatment equipment

Mary’s Market (4431 E. State St, 1659 N. Alpine Rd., 2636 McFarland Rd.,)
8.15% off all menu and bakery items

Nicholas Conservatory (1354 N 2nd St, Rockford, IL)
9 am – 5 pm
Receive 8 general admission passes and 15% off a new membership or renewal. Membership starts at $50.

Peak Fitness
All day
No joiner fee at either location

Rockford Icehogs (300 Elm St., Rockford, IL)
9 am – 5 pm in the box office, all day online
Upper end-zone tickets for opening night (October 12) are $8.15

Rockford Art Deli (402 E State St, Rockford, IL)
Live print AND double punch day — bring in a blank tee and get the print for $8.15, or buy a blank tee in store for the print for $18.15 while supplies last (image will be a black, limited edition 815 print). First 50 purchases get a free gift. In addition, there will be approximately 10 NEW 815 & Rockford themed t-shirts and other items

Ronit’s Kitchen (116 N Madison St, Rockford, IL)
10:30 am – 7:30 pm
$8.15 falafel sandwich combo

Shear Renewal (2209 E State St, Rockford, IL)
10 am – 5 pm
15% off all regular priced products

SugarJones (3600 E. State St., 6336 E. Riverside Blvd., Loves Park)
7 am – 6 pm
8.15% off all treats in bakery case at both locations.

The Salvation Army (All 5 locations)
8 shirts for $8.15

Toad Hall (2106 Broadway, Rockford, IL)
August 15 – 18
15% off t-shirts, comics, DVDs, CDs, stereo equipment, used vinyl, magazines, books and disc golf.

Two Men and a Truck
8 am – 5 pm
8.15% off rental fee in the new facility and moving supplies (*must mention Rockford Day promo to receive discount*)

Wired Cafe (414 E State St, Rockford, IL)
7 am – 8 am
15% off all purchases (excluding gift cards)

More will be added as they are announced!


Ways to Celebrate Rockford Day

There are several fun ways you can celebrate Rockford Day with your kids!

Get your kids to color a Rockford Day logo

Take a photo demonstrating pride in Rockford in the most creative way possible. Submit your photo here by August 9th. A panel of judges will announce the winner who will win a basket full of Rockford goodies at the kickoff event at Culture Shock.

Share your Rockford favorites on social media. Take selfies in your favorite locations or with your favorite Rockford people and post them using the tags #RockfordDay and #815Favorite_______. Leading up to Rockford Day, random posts will be chosen for prizes.

Share your story about Rockford’s comeback. Talk about what makes your business or experience special, your educational success, or your favorite memories. Share the story with the hashtag #RockfordDay or post it to the Rockford Day Facebook page. Stories posted by August 1st will be featured on the Facebook page. Here are some tips for writing up your story.

How will you be celebrating Rockford Day this year? 

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