Stateline Kids is committed to serving the greater Rockford community with the best information and resources for families. We help organizations, businesses, and entrepreneurs get their activities, events, products, and services in front of the families in our community. 

Don’t know who we are yet? Ask a local parent!

Stateline Kids is a hyperlocal publisher focused on family-friendly resources, events, and activities. We are the number one online resource for families living, playing, and parenting in Northern Illinois and Southern Wisconsin. 

Our website, and social media channels, are respected sources for things to do, attractions to visit, and places to shop in the Stateline.

We promote local small businesses above all else. It’s our goal to contribute to the betterment of our community and encouraging others to shop local is one small way we can do that.

Since we launched in 2018, we’ve published hundreds of articles on seasonal activities and events in the Stateline area. We’ve also created community-wide guides for some of the most frequently searched for topics such as birthday party planning, family photographers, kids’ classes and lessons, and summer camps. Our event calendar is stocked with things to do, both in-person and virtually, every day of the year.

This year, let us help you reach your core customers – parents! We have an extremely engaged audience of nearly 10,000 moms, dads, grandparents, and caregivers living in Northern Illinois and Southern Wisconsin.

Our website sees an average of 25,000 views per month. Our Facebook posts regularly reach 50,000-100,000 people. We receive daily messages from Stateline families letting us know that they did an activity that we suggested, bought from a local shop that we talked about, or visited a location we mentioned. 

We create many types of content including long-form articles, videos, newsletters, social media posts, graphics, printables, Reels, and giveaways. Our content is often used by local news organizations and our local radio stations when they want to talk about kid-friendly topics. In fact, most of the local news outlets have republished our content on their sites in the past year. When you advertise with us, it’s likely to be picked up by other sources, further amplifying your message! 

We’ll help your voice stand out! More than 90% of our social media posts and articles are not sponsored so you don’t have to worry about struggling to be seen in a sea of paid advertisements.

Year-long partnerships give you the opportunity to get your events, offers, and information in front of our audience of more than 10,000 Stateline parents. We can help you find the level of partnership that works best for your business or customize something tailored to your goals.

We have three partnership levels available for businesses, organizations, and individuals! We can help you find the level of partnership that works best for your business or customize something tailored to your goals this year.

All of our partners are spotlighted on our website and highlighted in our weekly newsletter which goes out to more than 1,500 local families.

For more about our partnerships, check out the information below.

2022 Partnership Options

This level is perfect for promoting a newer business or a business that has a few key events each year.

  • Banner ads in any applicable guides ($500 value)
  • 2 events highlighted on our calendar each month ($900 value)
  • One social media post per month – 12 per year ($600 value)
  • One 3-5 minute video per year ($200 value)

    Total value: $2,200

This level is perfect for building brand awareness in the community and taking your business to the next level.

  • Banner ads in any applicable guide ($500 value)
  • 5 events highlighted on our calendar each month includes images ($4,500 value)
  • Two social media posts per month – 24 per year ($1,200 value)
  • One article feature per year ($175 value)
  • Two 3-5 minute videos per year ($400 value)

    Total value: $6,775

This level is perfect for established businesses that offer many events, or services, throughout the year and build their business on repeat customers.

  • Banner ads in any applicable guide ($500 value)
  • Unlimited events highlighted on our calendar ($7,500 value)
  • Three social media posts per month – 36 per year ($1,800 value)
  • One article feature per quarter ($700 value)
  • Three 3-5 minute videos per year ($600 value)

    Total value: $11,000


To work with us this year, click here to send an email to Erin!