Stateline Kids is committed to serving the greater Rockford community with the best information and resources for families. We help organizations, businesses, and entrepreneurs get their activities, events, products, and services in front of the families in our community. 

Don’t know who we are yet? Ask a local parent!

Stateline Kids is a hyperlocal publisher focused on family-friendly resources, events, and activities. We are the number one online resource for families living, playing, and parenting in Northern Illinois and Southern Wisconsin. 

Our website, and social media channels, are respected sources for things to do, attractions to visit, and places to shop in the Stateline.

We promote local small businesses above all else. It’s our goal to contribute to the betterment of our community and encouraging others to shop local is one small way we can do that.

Since we launched two years ago, we’ve published hundreds of articles on seasonal activities and events in the Stateline area. We’ve also created community-wide guides for some of the most frequently searched for topics such as birthday party planning, family photographers, kids’ classes and lessons, and summer camps. Our event calendar is stocked with things to do, both in-person and virtually, every day of the year.

This year, let us help you reach your core customers – parents! We have an extremely engaged audience of nearly 8,000 moms, dads, grandparents, and caregivers living in Boone, Rock, Winnebago, and Ogle counties.

Our website sees an average of 20,000 views per month. Our Facebook posts regularly reach 50,000-100,000 people. We receive daily messages from Stateline families letting us know that they did an activity that we suggested, bought from a local shop that we talked about, or visited a location we mentioned. 

We create many types of content including long-form articles, videos, newsletters, social media posts, graphics, printables, and giveaways. Our content is often used by local news organizations and our local radio stations when they want to talk about kid-friendly topics. In fact, most of the local news outlets have republished our content on their sites in the past year. When you advertise with us, it’s likely to be picked up by other sources, further amplifying your message! 

We’ll help your voice stand out! More than 90% of our social media posts and articles are not sponsored so you don’t have to worry about struggling to be seen in a sea of paid advertisements.

This year, we are offering a new way to work more closely with us – sponsorships!

We have three sponsorship levels available for businesses, organizations, and individuals! We can help you find the level of sponsorship that works best for your business or customize something tailored to your goals this year.

All of our sponsors are spotlighted on our website and highlighted in our weekly newsletter which goes out to more than 1,200 local families.

For more about our sponsorships, check out the information below.

2021 Sponsorship Options

At this level, we will help spread the word about your business or organization. The Playground Pal sponsorship is perfect for promoting a few key events each year and keeping you fresh in the community’s mind.

  • Banner ads in any applicable guides – birthday party guide, summer camp, lessons and classes ($500 value)
  • 2 events highlighted on our calendar each month including an image to make the event stand out ($100 value)
  • One social media post per month – 12 per year ($300 value)

At this level, we will help build a stronger relationship with your audience. The Trailblazer sponsorship is great for established businesses who are looking for new families to serve.

  • Banner ads in any applicable guide ($500 value)
  • 5 events highlighted on our calendar each month including an image to make the event stand out ($250 value)
  • Two social media posts per month – 24 per year ($600 value)
  • One sponsored article per year ($75 value)

At this level, we will closely work with you to actively promote your events, promotions, and specials and engage with your audience. The Everyday Adventurer sponsorship is the right fit if you want a partner and cheerleader for your business or organization.

  • Banner ads in any applicable guide ($500 value)
  • Unlimited events highlighted on our calendar ($750+ value)
  • Three social media posts per month – 36 per year ($900 value)
  • One sponsored article per quarter. This article can be solely about your business or your business can sponsor a popular article such as Trunk or Treat locations ($300 value)


To work with us this year, click here to send an email to Erin!